Train operating company Govia Thameslink Railway (GTR), the UK’s biggest rail franchise which operates the Southern, Thameslink, Great Northern and Gatwick Express services, has unveiled 'Affirmation Art’ clusters across some of its busiest stations to raise awareness of the company’s ongoing support and understanding to those who may be feeling vulnerable. The initiative has been launched to coincide with World Suicide Prevention Day.
GTR is the only train operating company to have appointed a Suicide Prevention Manager, and its consumer-facing campaign involes a team of artists spraying motivational messages across station entrances and exits. Manager Laura Campbell said: “It is important to raise awareness of the support that is available to those that may need it and educate the wider community about the complexities inherent in mental health as well as suicide. The Affirmations Art campaign looks to do just that, in a subtle and visual way.”