Video capability is being integrated into Customer Relationship Management systems for the cultural sector through a new partnership between worldwide video hosting platform Vimeo and ticketing supplier Tessitura.
The development will enable cultural organisations to give their audiences access to gated video performances, concerts, and educational programming, so that viewers have to login to access content. As well as helping organisations to build their audience data, the system will enable them to limit access to video performances to those who pay, or offer access as a benefit of a membership scheme.
It will also enable organisations to build a branded subscription service across devices and manage video libraries from a single secure hub.
Among the early users of the system are the Royal Shakespeare Company and the Orchestra of the Age of Enlightenment (OAE).