A new research project is set to “explore and demonstrate the role of innovation, collaboration and participation in shaping cultural experiences during the current pandemic”. The aim of the project, a joint initiative involving the UKRI Arts and Humanities Research Council and the DCMS, is to provide an evidence base to inform cultural recovery, renewal and future growth. The findings will be used to determine how the sector can best harness new digital and immersive technologies to engage and diversify audiences.
The 12-month project will:
● Investigate the differential impact of Covid-19 across the UK’s cultural and creative sectors, positive and negative, looking at opportunities as well as the disruption and threats
● Advise on measures that may be required to restore public confidence in cultural participation and the return to venues
● Explore the impact of the pandemic on new technology-enabled distribution platforms, online cultural participation/consumption, and user preferences across a range of different audience types.
It will be driven by an Expert Advisory Panel involving leaders from across the arts, cultural, creative and higher education sectors, co-chaired by Professor Andrew Thompson, Executive Chair of Arts and Humanities Research Council, and Neil Mendoza, Commissioner for Cultural Recovery and Renewal.
Published: 09-07-2020