UK parents are in favour of university-level creative courses and recognise their economic benefits, new research indicates.
A study conducted for Universities UK found 65% of parents agree that creative degrees benefit the UK economy, with 69% saying students on these course gain skills to power the creative industry.
Two thirds said the pandemic has caused long term damage to the UK’s creative industries.
In response, Universities UK is launching MadeAtUni: Creative Sparks, a campaign to showcase creative talent and encourage the Government to support creative university degrees.
Universities UK Chief Executive Alistair Jarvis said universities are central to the UK’s creative excellence: "They’re where the nation’s creative sparks are ignited."