New trade body for Event Cinema

A new trade body has been set up in response to the growing market for cinemas offering filmed live events to audiences such as operas, ballets, theatre, and audience debates. The Event Cinema Association (ECA) will provide a united voice for the alternative content industry and work alongside cinemas and those producing live content, aiming to rebrand live cinema screenings of different kinds of programming as ‘event cinema’ in order to engage audiences.