Museum and gallery reopening attracts less than 10% of normal visitor numbers
Daily visits to DCMS-sponsored musuems and galleries averaged just 8.6% of normal traffic in the week after they reopened, according to new figures. The most popular day for visits was Saturday 18th July, when the institutions that had reopened averaged 10.6% of normal visitor numbers.
Figures have been collected from 15th July for three institution: the National Gallery which reopened on 8th July; the Wallace Collection which reopened on 15th July, with the paid exhibition still closed; and National Museums Liverpool, which began reopening on 15th July at the World Museum and Walker Art Gallery sites. Visitor numbers at all three have been restricted via ticketing systems to allow for social distancing.
The visitor count has been calculated in comparison with daily averages for the relevant month over the last three years. The least popular day for visits was the Thursday (6.7% of normal visitor traffic), followed by Wednesday (7.5%); Sunday (8.3%); and Friday (9.9%).
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