‘Love Culture Week’ to jump start sector

The Government is promoting 'Love Culture Week' to encourage Britons to visit and support cultural organisations.

The effort, part of the Government's 'Enjoy Summer Safely' campaign, aims to boost patronage of museums, galleries, cinemas and theatres that can now reopen to socially distanced audiences.

Neil Mendoza, Commissioner for Cultural Recovery and Renewal, said venues and attractions "have been working hard for months on measures to keep visitors safe, so there has never been a better time to visit the museum you’ve always been meaning to".

Culture Minister Caroline Dinenage echoed this, saying arts organisations "need us all now more than ever".

"Summer is the perfect time for people to fall in love with culture again."