Creative England says it will help creative businesses to access government-backed Covid recovery loans.
The British Business Bank will provide up to £25,000 at a fixed interest rate of 6% per annum, with a one-to-five-year repayment term. Successful applicants will also receive 12 months of post-investment mentoring support.
The scheme, announced as part of the 2021 Budget, provides an 80% government guarantee to lenders.
£25,000 is the minimum loan size; loans of up to £10m are available for other sectors.
Creative England CFO Mehjabeen Patrick said: "Financial support and investment opportunities in the creative industries are already all too rare, with talent and ideas often not matched with the opportunities required to unlock potential.
"The impact of the pandemic threatens to widen this disconnect further."