The fourth week of a tracking study examining trends in consumer engagement with digital culture has found a downward trend in weekly consumption of some cultural activities, and less frequent consumption of others. The number watching filmed performances of theatre, concerts and/or dance shows online in the past week fell to 14% from a high of 19% two weeks ago.
Fewer people are watching live social media streams or broadcasts; looking at art online; engaging with online learning; watching free to access videos; and playing online multiplayer video games every week. The popularity of watching videos made by other users; looking at, commenting on, or ‘liking’ social media posts; using video software for social activities; engaging with social media by celebrities; and sharing images or videos not created by themselves is also in decline. A daily consumption pattern has shifted towards 'less than daily'.