A new research project and campaign aims to improve compliance with intellectual property rights.
IPO Chief Executive Tim Moss said the office will this year investigate "how society considers intellectual property" and hopefully build a new "social contract" that better protects creators' rights.
"We need to reassess the balance of return on investment and social return," Moss told attendees at a Westminster Media Forum on Friday (April 8).
Campaigns to prevent counterfeit and illegal downloads are planned.
Moss added: "It's a massive challenge but we really do need to change attitudes around IP."
Published: 11-04-2022