A newly-formed entertainment industry taskforce will assess the social and cultural impact of its content.
The Entertainment Industries Taskforce on Social Impact includes representatives from the BBC, Meta, Netflix and Spotify and is convened by global charity OKRE.
OKRE Director Iain Dodgeon says the taskforce seeks to understand and build on the real-world impact of engaging with entertainment content.
“Real change is measurable change, and this is an important step towards demonstrating the breadth of social and cultural impacts that entertainment content can have.”
The announcement coincides with the launch of the OKRE Summit, a new annual event bringing together the entertainment and charity sectors to advance cross-sector collaboration.
The first summit will take place in London on June 15.