A poster campaign has been launched by Scene Change in response to Culture Secretary Oliver Dowden's 'Operation Sleeping Beauty', which purports to be getting theatre up and running in time for Christmas shows. The posters, saying 'This Is No Pantomime', are described by the scheme organisers as "an urgent wake-up call" in the face of the collapse of the cultural sector. They said: "Despite the government's announcement that theatres can now re-open, indoor productions and live performances are just not financially viable whilst social distancing is in place... 34 million theatre tickets were sold in 2018. Around 3 million of those tickets were for a pantomime. It is too late for this year's Dames and Sleeping Beauties."