Audience confidence to attend events increasing

Audiences appear to be building confidence in attending live events, according to a survey by cultural consultants Indigo.

The Culture Restart Experience Survey gathered responses from audiences that attended an event in the two weeks after restrictions were relaxed on July 19.

There was a 22% increase in audience confidence after attending an event. 59% said they felt ‘brilliant’ or ‘fairly happy’ to attend the event beforehand compared to 81% after.

80% said the visit made them more like to go to another cultural event.

Half of respondents said mandatory face masks at venues would make them more likely to attend another event, with most happy to show proof of vaccination or a negative test to gain entry.