Arts centre partners with bank to boost customer experience

An arts centre in Dorset is set to team up with software engineers from the international bank JPMorgan Chase to develop technology that it says will improve the experience of its customers.

Lighthouse Poole will participate in the bank’s Force For Good programme, which aims to support socially focused organisations by developing and delivering technology that helps them better achieve their objectives.

Over eight months, software engineers will work with Lighthouse to develop a system that allows them to introduce bespoke communications and tailored experiences for its customers, with the goal of increasing their enjoyment of visiting the venue.

Housing a symphonic concert hall, mid-scale theatre, small-scale studio theatre, independent cinema, art galleries, cafe, and function room spaces, Lighthouse Poole is one of the largest multi-space venues outside of London and an Arts Council England National Portfolio Organisation.

John Baker, head of audiences and communication at Lighthouse, said, “This is a very exciting collaboration between Lighthouse and JPMorganChase’s Force For Good scheme. It will enable us to pilot new ways to improve our overall customer experience and grow our earned income to make even more of an impact in our community,”