Beer art

Four young artists have been selected by the Royal College of Art (RCA) to showcase their art on the labels of over 27 million bottles of Beck’s beer, being distributed nationwide from this month onwards.

The new labels (pictured), by artists Riitta Ikonen, Tom Price, Simon Cunningham and Charlotte Bracegirdle, are also being launched at an exhibition at the RCA. The ‘Beck’s Canvas’ initiative is a continuation of the brand’s support for emerging artists. RCA alumni Tracey Emin, Tim Noble and the Chapman Brothers all created Beck’s labels during the 1990s.