An in-depth project examining Sadler’s Wells’ ‘customer journey’ has resulted in a much more relevant and targeted approach, which should ensure that customers stay happy and, crucially, return. Hannah Mitchell reports.
Un-ticketed venues and events can now gather data that will give them the level of customer insight that performing arts venues have long enjoyed through their box office systems. Hannah Mitchell explains how.
Which is more influential over repeat attendance – performance or venue? Hannah Mitchell reveals some of the surprising findings that emerge when audiences are invited to complete a survey about an event they’ve just attended.
Insight from ‘big data’ reveals conclusively that arts attenders who book at multiple venues are more likely to be repeat attenders than those who book tickets at one venue only. But there’s a lot more besides, as Hannah Mitchell explains.
A ‘big data’ perspective reveals that a quarter of so-called ‘new attenders’ aren’t new to the arts at all, and frequent attenders are exploiting ticket discounts aimed at engaging new customers. Stuart Nicolle and Hannah Mitchell explain what’s going on.