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AP asked arts organisations across the country for their top tips for using their box offices as effectively as possible. Here’s what they said.
Meet your customers’ expectations of mobile responsiveness and you will be rewarded with loyalty. David Wright profiles two arts organisations that are getting it right.
Your box office data could be key to unlocking a higher income stream from satisfied customers who are willing to pay more for your tickets. Rachael Easton explains how.
How can you make your box office a more powerful contributor to the success of your organisation and the happiness of your customers? Dana Astmann and Brooke Gallagher offer three suggestions.
Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organisations are increasing audience engagement and reaping financial rewards.
Giving its ticketing agents a direct link to its box office system is allowing the Royal Court Theatre to reach a wider audience, Libby Penn explains.
Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development tool, in your everyday work.
Online and mobile ticketing is the new normal. But the frustrations of ticket buyers – and box office staff – must be taken seriously if it is to be done well, says Ben Curthoys.