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Is Great Yarmouth’s City of Culture 2025 bid key to the seaside town’s revival? David Styles has been finding out.

As your train pulls into Great Yarmouth it’s clear you’ve reached a terminus, with both sets of tracks heading out of the station in a single direction. The task facing the town’s elected officials is ensuring that arriving on public transport is the only aspect of life in the town that leaves people feeling as though they’ve reached the end of the line.

As the locality’s once burgeoning tourism fortunes steadily faded from the mid-20th century – in direct correlation to the nascent market for foreign holidays taking hold – so too have the prospects of its residents.

UK-wide studies seldom shine a forgiving light on Great Yarmouth, with the most recent Office for National Statistics findings proving no different.

Its latest National Online Manpower Information System highlights that just over 65% of residents are in employment – compared to a 78.5% average throughout the country... Keep reading on Museums + Heritage Advisor.