National Theatre streaming: the data tells a story
The 2019 NT Live encore screening of One Man, Two Guvnors grossed £1.2m in the UK and Ireland. Streaming raised $82,500. Is there a business model that will work for purely digital distribution, asks One Further.
Since cultural venues around the world were forced to shut their doors a few weeks ago, there’s been an explosion in online streaming of theatre, dance, opera, music, and more.
One such is National Theatre at Home, with weekly broadcasts of plays from the NT Live catalogue every Thursday evening. The shows are free to watch, although a donation is encouraged, and they stay online for a week. The first to be shown was the hit comedy, One Man, Two Guvnors.
The National Theatre have been using YouTube for their broadcasts and also YouTube Giving to encourage donations. This was interesting to us because:
YouTube shows a count of concurrent viewers during live broadcasts, and then total video views afterwards
The donation box also shows a live count of the amount raised
Live chat was turned on, allowing viewers to respond and interact
So what we had was a popular livestream event, with some potentially interesting data up for grabs. We collected what data we could and have done some quick analysis. Here’s what we found... Keep reading on One Further
Since cultural venues around the world were forced to shut their doors a few weeks ago, there’s been an explosion in online streaming of theatre, dance, opera, music, and more.
One such is National Theatre at Home, with weekly broadcasts of plays from the NT Live catalogue every Thursday evening. The shows are free to watch, although a donation is encouraged, and they stay online for a week. The first to be shown was the hit comedy, One Man, Two Guvnors.
The National Theatre have been using YouTube for their broadcasts and also YouTube Giving to encourage donations. This was interesting to us because:
So what we had was a popular livestream event, with some potentially interesting data up for grabs. We collected what data we could and have done some quick analysis. Here’s what we found... Keep reading on One Further