Monetising creativity
Art gives texture and shape to our collective lives and we can’t allow the creatives industries’ focus on market efficiency to ruin its core essence, says Justin O'Connor.
The creative industries did not begin as a reduction of culture to economics but as an attempt to combine culture and the economy in a way that would bring growth and increased participation—a creative and a prosperous society.
It outlined an attractive and do-able policy agenda (no multi-billion dollar facilities needed!) which transformed the cultural sector into an object of government innovation policy. It captured the zeitgeist, and in a new age of Apple, Netflix and Sotheby’s International recognised that the well-worn defensive responses from the traditional arts community were no longer viable.
Creative industries brought together an economic vision… Keep reading on artsHub
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