We shouldn’t stand for Amazon’s attempt to gild itself with credibility by starting a music festival, writes Ben Beaumont-Thomas.
First it was books, then it was the Kindle. It was DVD box sets, then it was making the shows themselves. It was CDs, then it was streaming, and now, a music festival.
The next step in Amazon’s iterative takeover of western culture has been announced for December in Las Vegas: Intersect, a two-day festival featuring acts including Foo Fighters, Beck, Kacey Musgraves and Anderson .Paak. It also promises a “postapocalyptic dodgeball stadium,” a “mega-sized ball pit with over 200,000 balls”, visual art installations, and games including one where you try to mash buttons at high speed. The latter is the perfect symbol for the enterprise: one that values immediate sensory thrills over deep cultural engagement, and which tries to press every pop-cultural button as hard and fast as it can in an attempt to succeed...Keep reading on The Guardian