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How can museums develop a deeper connection with their visitors? Tim Deakin looks at examples of museums improving their audience engagement.

The value of “connectivity” has come into sharp focus in recent times. As we’ve become more dependent on digital technologies for both work and play, maintaining lines of online communication have proven to be extraordinarily important. And while much of the emphasis is often placed on internet connections, software integrations, relationship management platforms, ticketing funnels and the like, we shouldn’t ignore the fact that connectivity is also about togetherness and human interaction. The technology is often there merely to facilitate those engagements more efficiently – both with colleagues and with customers.

We need only look at how many museums and galleries effectively pivoted to digital in order to appreciate that digital connectivity served to maintain and enhance engagement over the course of the Covid-19 pandemic. While the short term goal of many institutions was simply to remain front of mind with their visitors, many have found that the successes of 2020 and 2021 have paved the way for audience growth and development into the future...Keep reading on Museum Next.