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Organisations that use scenario planning to prepare for an uncertain future are better equipped and more nimble when new opportunities or major challenges arise. Adrian Ellis explains what's involved. 

Scotland. 11th Century. The winds howl on the heath as three witches reveal to Macbeth that he’ll soon be king. Macbeth, excited and nervous by this news, begins a letter to Lady Macbeth seeking her wise counsel. Before he puts pen to paper, his friend Banquo walks in, “We assume those witches are telling the truth on these matters, but we do not know exactly what the future looks like. Maybe we should think about how these events might play out; perhaps we’ll learn something important…”

Alas, Banquo did not interrupt Macbeth, nor did they pause to think about their futures. They were pressed for time and consumed with other matters and, as we now know, that lack of foresight led to grave consequences.

Decisions made today by arts and culture leaders carry their own life or death consequences for the organizations they serve... Keep reading on AEA Consulting

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