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TikTok musical ‘Ratatouille’ had more views in three days than a Broadway show would get in a year. Lee Seymour uncovers surprising lessons for production companies.

When Greg Nobile took the reins of online musical venture Ratatouille, he had modest ambitions.

“I just wanted to make something, start to finish. We haven't done that in so long,” the Tony-winning producer said. "How great would it be to make something terminal, that starts and ends?"

Since March 12th, theaters and music venues across America have been shuttered. Shows have been rescheduled ad nauseum, but with new virus variants and a delayed vaccine rollout, there is no reopening date in sight.

Ratatouille, based on the Pixar film about a culinary rodent, was a welcome bright spot in this limbo. And to the surprise of many, it proved far more than a discrete marker on the flat circle of time; it yielded insights that could help an entire industry recover from the pandemic...Keep reading on Forbes.