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People will go to just about anything if the right person invites them – it’s time to start celebrating and rewarding audience members who bring new arts attenders along, writes Alan Brown.

The impact of arts experiences is back on my mind in a big way, this time provoked by a partnership with the Canada Council for the Arts to develop an impact framework that the agency will use to accumulate evidence of the impact of its investments in artists and organizations. Taking stock of impact measurement efforts worldwide has caused us to ask some difficult questions about the plausibility and usefulne... Keep reading on Wolf Brown

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