Digital art and digital design: what's the difference?
Kate Rolfe and Marco Savo offer some digital inspiration for creative practitioners wanting to share their content and tell their stories in an agile and adaptive way.
There is still much to be realised about the potential of digital arts and the application of digital tools to share cultural content. For some, digital is simply a vehicle to achieve what otherwise would be delivered live. For others, it’s a gimmick used to create a momentary buzz. For many, it is an ambition – something to aim for in the future but not a priority in the here and now.
However, it is the here and now where digital can really start to unlock its wider value and purpose. The reality we face is that we will not be able to interact with cultural experiences in large groups or standing close to one another for quite some time. There are countless examples of very high quality, highly engaging digital experiences delivered in partnership with established arts organisations as well as stand-alone creations. Digital enables creative practitioners to share their content and tell their stories in an agile and adaptive way: remotely, individually, for a dispersed audience, in person, online, at multiple locations and at different times. Importantly, these experiences provide safety and reassurance, for both visitors and staff, without closing off content from the outside world entirely.
“Taking live experiences online during lock-down has allowed organisations to finally reach the regional audiences they have always wanted to engage with, as well as those who wouldn’t usually be able to attend evening events such as those with caring responsibilities, those who work unsocial hours and those who for whatever reason cannot travel far beyond their home” (Amy O’Brien)... Keep reading on MuseumNext
There is still much to be realised about the potential of digital arts and the application of digital tools to share cultural content. For some, digital is simply a vehicle to achieve what otherwise would be delivered live. For others, it’s a gimmick used to create a momentary buzz. For many, it is an ambition – something to aim for in the future but not a priority in the here and now.
However, it is the here and now where digital can really start to unlock its wider value and purpose. The reality we face is that we will not be able to interact with cultural experiences in large groups or standing close to one another for quite some time. There are countless examples of very high quality, highly engaging digital experiences delivered in partnership with established arts organisations as well as stand-alone creations. Digital enables creative practitioners to share their content and tell their stories in an agile and adaptive way: remotely, individually, for a dispersed audience, in person, online, at multiple locations and at different times. Importantly, these experiences provide safety and reassurance, for both visitors and staff, without closing off content from the outside world entirely.
“Taking live experiences online during lock-down has allowed organisations to finally reach the regional audiences they have always wanted to engage with, as well as those who wouldn’t usually be able to attend evening events such as those with caring responsibilities, those who work unsocial hours and those who for whatever reason cannot travel far beyond their home” (Amy O’Brien)... Keep reading on MuseumNext