Facebook is no good for not-for-profit arts organisations because the only way to reach your fans is to pay, argues Steve Lambert.

Like many nonprofits, we use Facebook to connect with our audiences, and they use Facebook to stay in touch with us. It’s not our preferred way, but it’s where more than 4,000 people have chosen to stay informed about what we do at the Center for Artistic Activism. Part of our philos... Keep reading on artnet