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Colleen Dilenschneider urges arts organisations not to use technology for technology’s sake, offering four pieces of advice on how to use virtual reality strategically.

Every few years, the cultural industry seems to come to life with buzz – followed by lemming-like execution – of a new, technology-based trend that promises engagement-based salvation. “Finally,” some professionals all but declare at conferences and to executive leaders, “the magic bullet to getting new people through the door and keeping guests happy forever and ever... Keep reading on Colleen Dilenschneider