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With many international galleries flocking to Seoul, SuhYoung Yun investigates why South Korea’s capital has become the art world’s newest hub.

Foundry Seoul, a gallery owned by a Korean pipe manufacturing company, opened in June 2021 beneath the new Gucci flagship store in the affluent neighbourhood of Hannam-dong. It’s just another addition to the district’s already thriving local art scene, which has more than a dozen galleries within a 5km radius, making it a key part of the wider Korean art boom. 

Next to the Han River, Hannam-dong is increasingly popular among international galleries opening their first Seoul outposts, or expanding their existing footprints in the city. 

Pace Gallery recently relocated to a space four times bigger than its previous Seoul location – next to the Leeum Museum owned by Samsung – and Thaddaeus Ropac will be opening its first Asian outpost in Hannam-dong in October 2021, which will feature interiors designed by Seoul-based designer Teo Yang. Yang was also responsible for Kukje Gallery’s K1 multi-use arts complex, which won Best Cultural Draw in the Wallpaper* Design Awards 2021... Keep reading on Wallpaper Magazine.