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How can arts organisations give their audiences confidence to attend in person again? Hannah Grannemann shares the latest advice.

“Has anyone been to a show at the Tanger center yet? I know masks are required, but how is it? I have two Littles at home, and my mask has a filter, I just want to be comfortable and safe going there. Please do not turn this into anything political or negative comments, I’m just looking for reassurance…”

More than 70 responses followed this question about the new performing arts center on my neighborhood’s Nextdoor page.

“They require masks and also have hospital grade air purification system! It is state of the art!”

“Saw Wicked and at least 6 people sitting near me DID NOT wear there [sic] masks once the show started. Face masks were required but as stated above there were noncompliant attendees.”

“…I didn’t see anyone noncompliance [sic]. I heard no complaints from anyone, the staff were awesome, and the show was FABULOUS. I got so wrapped up in the show, that I didn’t even notice the mask.”

She wanted to go; she was seeking confidence. While the COVID pandemic is a much more extreme case, audience willingness to participate in the arts has always been about confidence... Keep reading on Arts Journal.