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TONY FOLLOWELL becomes the new Managing Director, UK & Europe at arts management consultancy TRG Arts.

In his new role, Followell is responsible for the strategy and execution of the company’s vision and financial and relational goals for the continent.

Prior to joining TRG Arts, Followell was a digital strategy consultant with Orchestras Live, and has previously advised the Victoria and Albert Museum and the Science Museum Group on commercial, brand and digital strategies. 

He was part of the senior management team at the Royal Opera House for over nine years, where he founded the ROH media department, before leading its broadcast & distribution team.

Followell says he is thrilled to be joining TRG Arts at a “pivotal time for the sector”.

“Change is difficult as we get back on our feet, but TRG Arts has an enviable reputation for delivering exactly the sort of transformative impact and results required through its tailored services and technology.”