A new arts marketing agency in Wales has been established through the merger of three separate Welsh agencies. Cardiff Arts Marketing, Valleys Arts Marketing and Marketing the Arts in Swansea and Carmarthenshire have joined forces and will eventually operate across the whole of south and west Wales.
The merger took legal effect in April, but the new agency will be launched formally later this year, with Joanna Davies as Chief Executive. Peter Tyndall, Chief Executive of Arts Council of Wales (ACW) said, ?The new agency will be a major component of ACW?s drive to improve arts marketing across Wales. It will enable us to develop stronger expertise and will deliver better value for the public investment involved.?
Published: 06-06-2005