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Issue 9: Capital of Culture , Issue 9: Business Planning

  • Capital of Culture, Business Planning

    10 Sep 2001


    If you draw a circle to define the audience catchment of The Maltings Theatre and Arts Centre in Berwick-upon-Tweed, you will discover that you will need a programming and marketing policy that needs mainly to appeal to fish, explains Frances Benton

    The Maltings was built on the ashes of an old maltings warehouse, destroyed by fire 12 years ago. What followed was a 10- year mixed history of under-funding, overspending, lack of financial controls, very little serious marketing... more