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Issue 66: Film distribution , Issue 66: World music

  • Film distribution, World music

    26 Jan 2003

    Debbie Richards suggests there is a need for a rethink as to how arts events are programmed to capitalise on potential audiences.

    Many people will be familiar with the product life cycle, which describes a product?s sales over time. A product is introduced to the market, goes through a growth phase, passes into maturity and eventually declines.

    The life cycle of a product depends on its customers: not all products ever reach the growth or maturity phase. Everett Rogers... more