Debbie Richards suggests there is a need for a rethink as to how arts events are programmed to capitalise on potential audiences.
Many people will be familiar with the product life cycle, which describes a product?s sales over time. A product is introduced to the market, goes through a growth phase, passes into maturity and eventually declines.
The life cycle of a product depends on its customers: not all products ever reach the growth or maturity phase. Everett Rogers... more