Letter – Time to ring the changes – From Bridget Hearne, Freelance Marketing and Publicity Manager

As a freelance marketing and publicity manager I rely on the box office to convert my efforts into sales.
But my recent experience at two regional venues suggests that the box office is capable of negating all the efforts made to extend audiences. In one case, a recorded message took details of name and number, but no-one phoned back; and the following day the recorded message machine was full and the line became unobtainable. At the other venue the phone rang continually whilst box office staff dealt with walk-in customers. This is an area that venues need to address urgently. Complacency with the notion that potential customers will keep on trying until they manage to finally buy a ticket is misplaced.