Issue 332: Audience development

  • Audience development

    A photo of a smartphone being held up in a concert audience
    12 Mar 2020

    Technocratic, old-school approaches to building audiences have only worked among privileged groups. The sector needs to think harder about what people actually want, says Anne Torreggiani.

    The Audience Agency’s (TAA) guide to Creating an Effective Audience Development Plan remains most searched for and downloaded item on theaudienceagency.org. A sign, perhaps, of the enduring challenges organisations face in trying to build and broaden their audiences over time. But working to address these challenges with organisations, places and policymakers has recently led me to question the standard approaches that we ourselves have helped to establish.

    Bigger, wider, deeper

    It... more

Also in this feature