As the West Midlands enters a new decade, the planning ramps up for two major public events - Coventry 2021 and the Commonwealth Games in 2022. With all eyes turning to the region, we take a look at the profile of its audiences and consider how organisations should be thinking about them in the 2020s.
Potential to reach furtherHome to over 5 million people, the West Midlands spans both large rural areas with lower density populations and large urban conurbations. VisitEngland... more