Issue 331: Regional spotlight: West Midlands

  • Regional spotlight: West Midlands

    A photo of band performing on a brightly lit stage
    13 Feb 2020

    Striking differences between urban and rural areas make a strong case for a dual regional policy, argue Anne Torreggiani and Zoe Papiernik-Bloor.

    As the West Midlands enters a new decade, the planning ramps up for two major public events - Coventry 2021 and the Commonwealth Games in 2022. With all eyes turning to the region, we take a look at the profile of its audiences and consider how organisations should be thinking about them in the 2020s.

    Potential to reach further

    Home to over 5 million people, the West Midlands spans both large rural areas with lower density populations and large urban conurbations. VisitEngland... more

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