Issue 303: Pricing

  • Pricing

    Photo of exterior of arts building at night
    13 Apr 2017

    Dynamic pricing is all the rage, but is just one tactic amongst many. David Reece explains how organisations can benefit by placing dynamic pricing in a wider context.

    Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong. Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is a strong demand at lower prices, but little demand at higher prices.

    A strategy focused on dynamic pricing alone misses much of the potential opportunity to be realised from pricing

    In either case, planning your... more

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