Issue 291: Diversification: income from alternative sources

  • Diversification: income from alternative sources

    Photo of museum shop
    11 Feb 2016

    Gallery and theatre shops can learn a lot from high-street retailers. Corin Birchall shares his tips.

    Commerciality and sustainability are becoming words that many galleries and theatres have to consider more, as austerity measures result in reduced grants and financial support for the arts sector. This has been a harder transition for some institutions than others. I have met many curators, operation managers and volunteers that feel overt commercialisation in some way undermines or sours the fundamental reasons for preserving and presenting collections, rather than enhancing and supporting... more

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