Fundraising in the arts has a special quality. Unlike in other sectors, the arts ‘product’ resonates on a deeply personal level, beyond the performance itself to the full spectrum of contact an audience member has with an organisation. An emotional bond can form between people and the venues where those unique experiences happen.
That’s the dynamic London’s Lyric Hammersmith tapped into when they designed their digital strategy for the theatre’s £16.5m capital campaign. After six... more