280

Issue 280: Collaboration and partnerships

  • Collaboration and partnerships

    Screenshot of the Lyric's campaign website
    03 Feb 2015

    Selling a new building’s fixtures, furnishings and finishing’s through the box office is a fundraising winner. Libby Penn explains how Lyric Hammersmith’s online capital campaign has been raising money and engaging audiences – one click at a time.

    Fundraising in the arts has a special quality. Unlike in other sectors, the arts ‘product’ resonates on a deeply personal level, beyond the performance itself to the full spectrum of contact an audience member has with an organisation. An emotional bond can form between people and the venues where those unique experiences happen.

    That’s the dynamic London’s Lyric Hammersmith tapped into when they designed their digital strategy for the theatre’s £16.5m capital campaign. After six... more

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