Hye-Kyung Lee traces the history of arts marketing though three different phases, each posing new challenges and requiring arts marketers to rethink their aims and remits.
Arts marketing is a complex activity embedded in the political, socio-economic and technological contexts where the arts sector is situated. At the core of it there exists the firm belief of arts practitioners and marketers in the aesthetic, cultural and educational values of the arts and their efforts to widely disseminate these values.
Its practitioners must be proactive and capitalise on the rapidly changing social and technological environment and habits of cultural consumers... more
Securing funding to produce its own play for the first time has been the breakthrough that Marlowe Theatre in Canterbury has wanted for some time, says Mark Everett.
Local authority cuts mean that some libraries are no longer lending music scores to amateur groups. Barbara Eifler explains why she is campaigning to restore this valuable service.
Mira Kaushik records the changes that her dance company has made in response to sudden cuts in government funding.
A new touring model capitalising on word-of-mouth recommendations indicates that touring is not dead after all. Jo Towler explains.
A recent conference explored the value of music-making with early years and key stage 1 children. Fraser Wilson and Emily Moss describe the event’s discussions and activities.
In December, almost half of the tickets sold to a venue's Christmas show are likely to be bought by new customers at that venue. Hannah Mitchell explores the marketing implications.
The UK’s creative industries are growing massively, but does the sector have the right skills in place for this to continue indefinitely, asks Monica Karpinski.
As the Independent Theatre Council celebrates its 40th anniversary, its members discussed touring, artists’ pay, inclusion and much more at its recent conference. Charlotte Jones reports.
Nicky Goulder tells how a project combining literacy, music and illustration has brought offenders closer to their young children.
Tatiana Rais tells how she has brought back to life an abandoned theatre in the centre of Bogotá.
Stan’s Cafe used to ‘blunder around’ doing workshops and videos, but now it has formed some partner relationships with a small number of schools, says James Yarker.
As arts fundraisers continue to put heart and soul into securing their organisations' financial future, we share four fundraising experts' advice on the key challenges they are facing, from communications and digital fundraising to data analysis and entrepreneurship.
A recent British Council report says that the arts and culture are vital in making a country attractive to foreign visitors. Sue Hoyle delves a little further.
How can the arts respond to the UK’s changing demographic? Tony Haynes calls for greater recognition for the work created for our local, diversely rich communities.
Suzi Simpson tells how this summer’s Refugee Week Scotland celebrated the successful integration of refugees with music, dance, films and feasts.
A week of special events to mark Refugee Week in Nottingham’s Hyson Green explored new ideas and celebrated the cultural richness of the area, says Laura-Jade Klee.
Peggy Mulongo recalls the challenges and joys of working with refugees and asylum seekers from the Democratic Republic of Congo on an oral archive and performance project.
At a school in Bradford, a large number of pupils speak little or no English. Sarah Mumford explains how performing arts techniques are being used to improve their language skills.