When Big Ben struck on the eve of 2012 The Roses in Tewkesbury looked forward to a year of creativity, success and new ventures despite knowing that we were going to feel the pinch more than ever, as our local authority funding of £80,000 was due to all but cease. But hopefully, we had hit on an idea that would help bridge the void. By opening a charity shop on the high street, not only would we raise the profile of the theatre in the town centre by having an extra shop window to market our... more
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Issue 258: In search of new audiences
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In search of new audiences
16 Oct 2012Beckie Smith tells how a charity shop is contributing to funding Tewkesbury’s theatre, The Roses.
Also in this feature
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16 Oct 2012
Sean Egan believes that the new Localism Act gives local authorities the opportunity to enter into a more commercial relationship with arts organisations.
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16 Oct 2012
Philip Thomas spent five weeks on a Winston Churchill Memorial Trust travel fellowship researching the American senior theatre movement. He reflects on the sensitive issue of labelling older people.
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16 Oct 2012
No arts organisation should just be the passive receiver of money: robust partnerships are the only way forward for a sustainable future, says Janneke Staarink.
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16 Oct 2012
Five years ago, the Arterial Network, a pan-African arts network, was set up to address poor government policies, the marginalisation of artists and a lack of funding facing the African Cultural sector. Nancy Onyango reports on the advances it has already made.
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16 Oct 2012
Oldham Libraries and the Oldham Coliseum Theatre have been working together while the theatre undergoes rebuilding work. Andrea Ellison and Richard Hall provide different perspectives on their collaboration.
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15 Oct 2012
How do we put a proper measurable value on creativity and how do we realise that value for the people who have the original ideas? Charlotte Jones seeks some answers.
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15 Oct 2012
From tabloid hostility to acts of God, Juliet Dean discusses the challenges of managing a major Cultural Olympiad arts project.
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08 Oct 2012
Andrew McIntyre outlines a new approach to exploring cultural engagement which provides an insight into people’s behaviour – and how to change it.
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24 Oct 2012
Tina Mermiri examines recent research to discover what the arts – and its sponsors – can learn from their audiences
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15 Oct 2012
The Sound Agents has gained a reputation for working with hidden and hard-to-reach communities in Liverpool. Moira Kenny describes two projects.
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15 Oct 2012
Kate Rolfe explains how RADA and Curzon Cinemas are working together to encourage their respective audiences to broaden their cultural experiences.
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15 Oct 2012
David Edmunds describes how funding will allow Dep Arts to develop new approaches to increase access to contemporary dance and theatre while programming original and inspiring shows.
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09 Oct 2012
How can venues encourage family audiences to ‘play less safe’ and try something new? Carey Fluker Hunt outlines how the ‘Culture Window’ project has created new family audiences.
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09 Oct 2012
When it opened in 2009 the cinema screen at the Grove Theatre in Dunstable saw average audiences of about 40 people, but data-led marketing has worked wonders, explains Claire McFauld.
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09 Oct 2012
First Time Live Youth aims to change the way orchestral concerts are perceived by young people, says Matt Carwardine-Palmer.
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09 Oct 2012
What can we do about people who are positively inclined towards the arts, seem to have a good time whenever they go, but just don’t do it very often? Sarah Boiling explores the issue.
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08 Oct 2012
The National Trust has doubled its turnover and significantly increased membership over the last 12 years. Dame Fiona Reynolds explains how becoming an ‘arms wide open’ organisation has brought about this success.