252

Issue 252: Collaboration and partnership

  • Collaboration and partnership

    30 Apr 2012

    Chris Hutchings explains the legal pitfalls awaiting those making commercial use of social media

    Businesses are increasingly learning to exploit the potential of social media such as Facebook, LinkedIn and Twitter for marketing and growth. Information continues to shift from traditional media to the web. Print media continues to suffer as advertisers slant their budgets towards online campaigns, including through social media. Use of the new media in a commercial context can be an effective and powerful business tool because it gives companies the opportunity to convey... more

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