http://www.klout.com
Lots of us are on Facebook and Twitter, trying to balance the demands of the changing social media landscape alongside all those other old-fashioned marketing essentials. But how do you measure their impact? Klout.com gets under the skin of your Twitter account and presents you with a Klout score: are you a ‘Persona’, a ‘Connector’, a ‘Climber’ or a ‘Casual’? You can measure your own influence, and even look at your competitors’ scores.
http://www.theyworkforyou.com
This is one of the best sources of online information about the Houses of Parliament. You can tag your own MP, or those who have influence on your organisation, check voting records, follow questions asked and answered, track debates, and express an opinion.
http://www.yudu.com
You can publish your own brochure on here in seconds. You can set it so the hyperlinks in the text link to those sites; you can embed video. We rarely distribute a brochure without uploading a Yudu version. Online viewers can navigate quickly, print, add comments and notes, highlight sections, zoom in, and share it. It’s a carbon neutral, access-friendly option that really connects your offline and online communications, and there are loads of interesting and well-categorised international publications on there too. There’s a good alternative called www.issuu.com
http://www.en.tackfilm.se
You’ll quickly see why this is “the most successful global viral interactive film ever” achieving “over 14 million unique visits within 8 weeks”. Grab a good photo of yourself, a loved one or colleague, turn up your speakers and watch a masterclass in how to maximize Web 2.0 impacts of personalisation, participation, sharing, engagement and good old fashioned wow factor! It was created by Swedish agency DRAFTFCB with a brief to encourage licence fee payment.
http://www.brainpickings.org
Maria Popova is a cultural curator, writing for Wired UK amongst many other things, and her mission is to deliver “nuggets of interestingness”. What I find most interesting is that although her main focus is digital, it’s not always about new stuff per se; in fact, a lot of it is about amazing and often forgotten or unknown historic achievements. Whether it’s music or philosophy, craft or design, art or architecture, politics or religion, it offers some jaw-dropping images, stats and news and always sends you away thinking.
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