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Issue 174: Viral Marketing , Issue 174: Arts and Mental Health

  • Viral Marketing, Arts and Mental Health

    14 Jul 2008

    Giving your fundraising staff support across the organisation is crucial in avoiding repeated failure, says Geoff Howard.

    All parts of the voluntary sector are beset by the problem of ‘churning’ when it comes to staffing the fundraising role. This is as true of the arts as it is of other areas that need to raise voluntary funds. The expectations and naivety of senior executives and trustees alike are sometimes staggering: “We need to raise £3m capital (or £700,000 annual revenue), let’s recruit someone for 20 hours a week at a salary of £17,000 pro rata, and that should do it.”

    Enthusiastic, and... more

Also in this feature

  • 14 Jul 2008

    It?s a crucial time for arts organisations to become involved in Local Area Agreements, urges Richard Erwin-Jones.

  • 14 Jul 2008

    Continuing a series of occasional interviews, Catherine Rose catches up with Phil Redmond somewhere near the Mersey Tunnel for news of the European Capital of Culture.

  • 14 Jul 2008

    Giving your fundraising staff support across the organisation is crucial in avoiding repeated failure, says Geoff Howard.

  • a group of men in a band playing instruments outside a van
    14 Jul 2008

    Recent research by Theodore Stickley shows how arts projects can offer solutions to problems of identity, perception and society.

  • 14 Jul 2008

    Michael Smith describes what happened when Jack the Ripper hit the e-highway.

  • 14 Jul 2008

    Isabel Jones uses an eight-step programme to communicate with people on the autistic spectrum.

  • 14 Jul 2008

    Mel Larsen finds out about widgets, blogs and ezines, and how arts organisations could exploit them.

  • 14 Jul 2008

    Health trusts have proved to be invaluable collaborators in working positively with mental health service users, writes Matt Daniels.