‘Sustainability’ is simply jargon for ‘staying alive’ (with an emphasis perhaps on the quality of life enjoyed). Staying alive means having a vision and aims that are relevant, inspiring and forward looking – especially in the eyes of your stakeholders. It also means demonstrating that you have the organisational capacity to achieve those aims. The act of ‘staying alive’ is therefore a primary focus for trustees.
I’m approaching a stage in my life where the annual trip to my doctor... more