A new ticketing service by Ticketmaster is enabling UK theatre and concert goers to legitimately re-sell tickets for sold-out events that they are unable to attend. Created to provide a secure alternative to the unauthorised secondary ticketing market, TicketExchange will enable tickets originally purchased through the box office to be re-sold through the box office at face value.
The new service, already operating successfully in US theatre venues, is being launched at the Brighton Centre. Howard Barden, Commercial Manager at The Brighton Centre, said, "We have often seen fans that have paid huge amounts for tickets from unofficial ticketing websites that might not be genuine or in some cases might not even exist, and we want that to stop." Chris Edmonds, Managing Director of Ticketmaster UK, added, "Genuine fans need a service where they can re-sell their tickets if their circumstances have changed, and they find they will no longer be attending the show."
Published: 12-03-2007