A bus stop poster campaign, designed in response to a survey which found that 33% of young people felt out of place in a gallery, museum or theatre, has been launched by the Arts Council of Northern Ireland (ACNI). Ninety per cent of young people in Northern Ireland claim to participate in the arts, but this is mainly through music, fashion and film.
The campaign aims to encourage them to become more active in the full range of arts activity provided by local arts organisations. The Whats Your Connection? campaign prompts young people to go to ACNIs website, to find links to a range of inspiring arts activities organisations.