News – Mobile tickets

A major mobile ticketing initiative is enabling audiences to buy tickets remotely and have them validated by a barcode sent directly to their mobile phone. The new MobileTicket wireless delivery service, which is being rolled out nationally by Ticketmaster, was successfully trialled at music events in June and is now available to all Ticketmasters venues and promoter clients throughout the country.
The MobileTicket barcode tickets are issued to the registered mobile phones of ticket purchasers, reducing distribution costs and the opportunities for ticket touting. The system has been developed by technology firm Mobiqa and Ticketmaster is now working with telecommunications company O2 to enable sales via i-mode, the new mobile Internet service from O2.