Arts ambassadors hold the key to generating good word of mouth. Sarah Gee explains.

Id like to think that arts ambassadors have been around since the dawn of time or at least since the first artistic endeavor of prehistoric man generated an audience. Picture, if you will, a caveman dressed in bearskins telling his friends that the neighbours next-door-but-one have a wonderful array of cave paintings, which they should really pop in and see, and you have your first arts... more